Highlights
Volvo is Going Vegan!
Vegan culture continues to find its place in every aspect of our lives and awareness on this issue continues to increase day by day. Volvo, Sweden's world-famous automotive brand, has taken a step towards vegan awareness by announcing that it will not use animal materials in its vehicles with the production of electric vehicles. This responsibility taken by Volvo on issues such as energy saving, carbon emissions and sustainability, which have become more important in recent years, has turned the eyes of rival brands.
A "greener" transportation
Robin Page, the company's head of design, said, "We have a new generation of customers, they are much more interested in the products they buy and they want there to be an 'ethical' story behind them. They want to know and understand where the materials come from." "Linen and cork are a good and modern way to capture these qualities for those who love leather but are aware of its negative impact on the environment, and it is the right material for the future," RobinPage continued.
Volvo Cars aims to use recycled polyester to reduce its carbon footprint, another global challenge. Another goal of the automaker is to use flax from the flax plant, which is grown on Swedish soil and regenerates the soil. The company says that flax will also be used in the production of door panels.
Volvo Cars has set a target of 25% recycled material and bio-based content in its cars by 2025. Taking the climate issue seriously, the company announced that it aims to use 100% renewable energy in the future with a vision that will include its supplier companies.
For sustainability
Stuart Templar, Global Sustainability Director at Volvo Cars, said: "Being a progressive automaker means we need to address all areas of sustainability, not just CO2 emissions. Responsible sourcing is an important part of this, including respect for animal welfare. Not using leather in our electric cars is a very good step to solve this problem." emphasizes the importance of sustainability.
The worldwide problem of "deforestation" and the environmental damage caused by industrial livestock farming are the main reasons for Volvo Cars to abandon the use of leather in its interiors. It is estimated that 14% of global greenhouse gas emissions are caused by industrial animal husbandry. Based on this information, Volvo aims to use bio-based resources for high quality sustainability immediately after the discontinuation of leather in the interior. This breakthrough by Volvo Cars is expected to be adopted by other stakeholders in the industry.